Wednesday, December 6, 2017

The new $40 I-66 tolls offer great insight into commuter psychology

The new $40 I-66 tolls offer great insight into commuter psychology

ROADSBy David Alpert (Founder) December 5, 201748

Image by @salesgrlncity used with permission.

Solo drivers gained a new option on Monday to pay a toll to drive on I-66 in Virginia inside the Beltway, and the tolls hit $35-40 during morning rush hours. The reactions to this offer a window into the way people respond to prices, and what might happen if and when similar new toll lanes open around the region in the future.

Last week, only people in carpools with two people or more, drivers with an exempt hybrid vehicle, or people going to Dulles Airport could drive on I-66 inside the Beltway in the peak direction (eastbound in the morning, westbound in the afternoon) during peak times. Everybody else was banned, period, and had to use US-50, the GW Parkway, or another road.

This week, every solo driver also now has the option to drive on the road if they pay a toll. Hybrid folks and Dulles users also lost their privileges, and the hours of tolling were increased.

To many drivers' surprise, though, the tolls during rush hour were high, hitting $34.50 Monday morning and reaching $40 Tuesday. Some drivers took to Twitter (hopefully, after finishing driving since they were clearly solo) in a rage:

See full story HERE

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